Honouring a Young Life with Sweetness and Safety
At Will Brown Jr’s, we are more than just a dessert parlour—we are a tribute to a beloved son, a beacon for community unity, and a platform for promoting road safety awareness.

Our story began from a place of profound loss. On December 6, 2023, seven-year-old William Brown Jr. tragically lost his life in a road accident in Sandgate, Kent, while retrieving a football. In the wake of this heartbreaking event, his father, William Brown Sr., sought a way to honour his son's memory and bring positivity to the community that had supported them during their darkest times.

The result was the creation of Will Brown Jr’s, a vibrant dessert parlour in Folkestone town centre, filled with all the things William loved—ice cream, waffles, pick 'n' mix sweets, and more. The shop features stunning murals of William, a seven-foot-tall gumball machine (believed to be the largest in the UK), and even Mr. Brown's own VW campervan, all designed to reflect William's joyful spirit.

A Commitment to Road Safety Education
Beyond serving sweet treats, we are dedicated to making a difference in road safety education. Recognising the importance of early awareness, we host road safety awareness events for Year 2 pupils from local schools. These sessions include presentations on traffic awareness, free ice cream, and a memorable gumball aiming to instil lifelong safety habits in young children. 

A Place for Celebration and Community
Will Brown Jr’s is also a hub for community gatherings and celebrations. Our Pitch 7 indoor football parties offer children a fun and active way to celebrate birthdays, combining sportsmanship with safety education. Additionally, our Slime Town by Pearly Brown provides a creative and messy play experience for kids who love to get their hands dirty.
We offer discounts to emergency services personnel as a token of appreciation for their service. 

Join Us in Making a Difference
Every visit to Will Brown Jr’s is a step towards remembering a cherished life and promoting a safer future for our children. We invite you to be part of our journey—whether you're indulging in a sweet treat, celebrating a special occasion, or participating in our road safety programs.